Campaign proposal.
Product.
My Charity is Water Aid;
It is a charity that provides water to children and those in need in countries like Africa, Zimbabwe and Zanzibar.
Target Audience.
My target audience would be college students and/or people looking to shop in charity shops.
Campaign Message.
The campaign message would be something like “we are making it clear to students and others interested that they could purchase some high end/ trendy clothes in a charity shop for a fraction of the price and help someone in need in the process as it is charitable.”
Launch Date
My launch date would be on world water day (March 22nd) I have chosen these dates as it helps to spread awareness for the need for water and it also links to the charity in which I have chosen and also it will make for an interesting photo shoot.
Schedule of Advertisements.
My first advertisement will appear on March 22ndand will last about a week.
My second advertisement March 27th and will last about a week.
And my 3rd advertisement will be on April 4th and will last about a week.
Location of Advertisements.
My advertisement will appear in many places such as…
- Billboards
- Newspapers
- Magazines
- Posters
- The internet
- TV
Legal and Ethical issues.
The issues in which I have to take into account is, I’m going to have to make sure the advertisement is morally correct, and ensure it doesn’t offend anyone. I’m going to have to make sure there is no obscenity involved within my work. I’ll have to make sure not to offend anyone in my advertisement and keep it non-discriminative, and none controversial. The advert should not offend anyone.
Codes of Practise.
The codes of practise in which I must follow are located on the CAP website. The code is named UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing, Or the CAP code.
These are the codes and regulations all Advertisers, Agencies and media must take into account and subsequent to this I’m am taking them into account.
It is a charity that provides water to children and those in need in countries like Africa, Zimbabwe and Zanzibar.
Target Audience.
My target audience would be college students and/or people looking to shop in charity shops.
Campaign Message.
The campaign message would be something like “we are making it clear to students and others interested that they could purchase some high end/ trendy clothes in a charity shop for a fraction of the price and help someone in need in the process as it is charitable.”
Launch Date
My launch date would be on world water day (March 22nd) I have chosen these dates as it helps to spread awareness for the need for water and it also links to the charity in which I have chosen and also it will make for an interesting photo shoot.
Schedule of Advertisements.
My first advertisement will appear on March 22ndand will last about a week.
My second advertisement March 27th and will last about a week.
And my 3rd advertisement will be on April 4th and will last about a week.
Location of Advertisements.
My advertisement will appear in many places such as…
- Billboards
- Newspapers
- Magazines
- Posters
- The internet
- TV
Legal and Ethical issues.
The issues in which I have to take into account is, I’m going to have to make sure the advertisement is morally correct, and ensure it doesn’t offend anyone. I’m going to have to make sure there is no obscenity involved within my work. I’ll have to make sure not to offend anyone in my advertisement and keep it non-discriminative, and none controversial. The advert should not offend anyone.
Codes of Practise.
The codes of practise in which I must follow are located on the CAP website. The code is named UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing, Or the CAP code.
These are the codes and regulations all Advertisers, Agencies and media must take into account and subsequent to this I’m am taking them into account.
Codes of
Practise.
The codes of practise in which I must follow are located on the CAP website. The code is named UK Code of Non-broadcast Advertising, Sales Promotion and Direct Marketing,
Or the CAP code.
These are the codes and
regulations all Advertisers, Agencies and media must take into account and
subsequent to this I’m am taking them into account.
